Category Archives: Artifact

How to create the tools so you and others can build your idea

How to Choose the Right Product For You

A simple framework for choosing the right product for you to create is the three Cs of the Product Food Chain: Capture, Create and Congregate. 1 Capture The first level of product creation is to capture what you’re already doing. For instance, in Speaker mode you can make an audio or video recording of you…

The Biggest Product Mistake You Can Make

The basic challenge of Ideas Marketing is to leverage your idea. And, one way you can do this is to create a product. They allow us to express our ideas, earn more money and build our reputations without us being there to deliver the benefits in person. When creating your products choosing the right one…